March 12, 2002
Optimal Online Banner Advertising
For The Small Business
Mark Burson, Staff Writer
FRESNO -- Web Portal Design
Corp. recently introduced its updated online banner advertising
program. Client reports are very positive. Web Portal writes
most of its own software for the online banner ad program, which
provides flexibility to meet specific advertising needs throughout
The layout of each web pages places most
advertisments at the optimal place within the client's view. This
is based on statistics and surveys which we have found at various
places on the web such as www.wilsonweb.com. Specifically, the ad
shows up 1/3 of the way down a standard 640x480 page. As the user
clicks on the ad, graphical browsers will open a new window, allowing
the user to view the target of the ad while maintaining their place
on our site.
All advertisers are given a user ID and
password for online access to their statistics and advertising information.
By using a simple web interface, images, text, and and other aspects
of your banner may be changed. You can also query the statistics
for your ad(s) and compare those to the entire web site. At the
end of each month, you will receive an email from our server providing
you with daily, weekly, and monthly statistics.
Web Portal Desogn Corp. is committed to the Linux
community and thus makes a portion of advertising space available
to Linux events, projects, and other non-profit endeavours. If your
group is involved in similar activites and would like to place an
ad on the site, please contact us for further information.
Most ads on the site are displayed on a rotation.
Each ad has equal chance of appearing on any given page, and are
shown in a rotating order across the entire site.
Limits the banner to rotating on specific
pages on the web site. Information on the content of various pages
will be made available to anyone requesting it. From this list,
a unique zone can be created for each banner. The home page can
be included or not included as desired. Targetted ads must include
two or more pages.
When a page has targetted ads, two rotations
will be created. The first will evenly space out targetted ads with
a single "general" ad. This will be the primary rotation
for the page. When the general ad comes up, an advertisement from
the standard rotation will be shown. With one ad targetting a page,
the ad will be shown on every second page view. With more, the ratio
Special arrangement may be made to displace standard
rotation if there is only one targetted ad. This then becomes Page
Sponsorship, as outlined below. If there are more than one targetted
ads for a given page, sponsorship will take a different form.
On June 1st, we presented our new site
look. The redesigned site allows an additional advertising opportunity.
This 100x100 ad will be placed below our menu bar at the left of
An advertiser can desginate a specific page,
the home page, or the entire site. Sponsoring a page gives the advertiser
prominent placement on the page with an attribution. These are available
on a request basis.
Sponsorships are limited to one month in
length on most pages. The home page is limited to two weeks. Site
sponsorship can be designated for longer periods of time as desired,
when available. If you are interested in these choices, please contact
us for further information.
The rotating advertisements are 460 pixels wide by 60 pixels high.
Smaller sizes can be used at the discretion of the graphic designers.
Large file sizes are frowned upon by users, and tend to consume
local bandwidth. For that reason, designers are strongly encouraged
to keep files under 14-15k. The use of animated GIF files does not
incur extra costs.
Similar requirements are placed on menu
rotation ad space, although its size is strictly limited to 100
pixels wide. Given the smaller dimensions, file sizes should also
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